If you’re a business owner with a website there is every chance you have been contacted by email or phone by a business directory offering you their services. If not, lucky you! If you have it is very likely you were told things such as:

1. “If you advertise in our directory your company details will be seen by loads of visitors to our site”
2. “We can make sure your website gets found by the search engines”
3. “We have stats to prove X number of people will see your advert”
4. “For just X number of pounds you can advertise with us for a year”
5. “This price is only available if you sign up today”

As far as we are concerned at The Marketing Buzz most online directories simply do not work. Actually, they may work but they by no means represent value for money when there are so many other ways to market your company.

However, as with any marketing, if you find the right online directory it could help make you money and increase your profits. Our service when it comes to online directories is therefore to dismiss the crap almost immediately so you don’t waste any time or money looking at them and if applicable, will suggest the odd directory you may want to consider advertising on.

If you want some help deciding if online directories can help grow your business then contact us now and we’ll have a chat. Failing that, if you ever get someone from an online directory trying to sell you advertising please feel free to use any of these responses:

“If you advertise in our directory your company details will be seen by loads of visitors to our site” – YES BUT WILL THEY BUY FROM ME AND MAKE ME MONEY?

“We can make sure your website gets found by the search engines” – MY WEBSITE ALREADY GETS FOUND BY THE SEARCH ENGINES! (P.S If you’re not sure if you website gets found by the search engines just ask and we’ll tell you without charging you for it)

“We have stats to prove X number of people will see your advert” – WHO ARE THESE PEOPLE? ARE THEY PEOPLE WHO WILL BUY FROM ME AND MAKE ME MONEY? OR ARE THEY PEOPLE WHO YOU ARE TRYING TO SELL ADVERTISING TO?

“For just X number of pounds you can advertise with us for a year” – WHAT IF AFTER A YEAR IT HASN’T WORKED, WILL I GET MY MONEY BACK? Or WHAT GUARANTEES DO YOU HAVE THAT ADVERTISING WITH YOU WILL WORK?

“This price is only available if you sign up today” – REALLY? SO IF I WANTED TO ADVERTISE WITH YOU TOMORROW FOR THIS PRICE I COULDN’T? (Even if you never let The Marketing Buzz help you grow your business please never fall for the “this price is only available for today” trick)

For further information on how The Marketing Buzz can help you increase your profits by using Online Directories or indeed any aspect of marketing simply contact us now and let us help you grow your business.

The Marketing Buzz………………..Helping You Grow Your Business