Yellow Pages | Advertising | Does it Work?

Yellow Pages advertising has been the most popular method for businesses of all types to advertise their products and services for several years. And do you want to know the main reason why so many businesses advertise with Yellow Pages year after year?

Well listen closely as we believe the main reason why so many businesses advertise in the Yellow Pages is……………….because they think they have to!

NOT necessarily because it works

NOT necessarily because it makes them money

AND CERTAINLY NOT because it’s cheap

In our belief the main reason why most advertise in the Yellow Pages is because they see their competitors advertising and they feel as if they have to advertise in there as well.

Therefore if you can answer yes to any of the questions below you really need to speak to The Marketing Buzz as we can help transform your Yellow Pages advertising forever.

  1. Do you spend more than £2000 on your Yellow Pages advertising?
  2. Would you like to save money on the amount you spend with Yellow Pages?
  3. Would you like to know the secrets to producing a Yellow Pages advert that sells?
  4. Would you like to know if your Yellow Pages advertising actually works?
  5. Would you like to pay less with Yellow Pages and still get better results?
  6. Would you still advertise with Yellow Pages if you knew there were much much much better ways to spend your money? (A no answer to this question would be good)

 Our experience of Yellow Pages advertising is that companies either:

  1. Advertise in Yellow Pages year after year without actually knowing if it works or not – is this you?
  2. Renew their Yellow Pages advertising without making changes to their advert – is this you?
  3. Place an advert in Yellow Pages and then hope the phone will ring – is this you?
  4. Think because their competitors advertise in Yellow Pages then it must be working – is this you?

The good news you is that Yellow Pages advertising can and still does work. This can depend on your industry or the type of business you have but it is far more likely to be because of what you say (and don’t say) in your advert.

What can The Marketing Buzz do to help me with my Yellow Pages advertising?

There are many things we can do to help you with your Yellow Pages advertising and these include:

  1. Creating an advert for your business that leads to enquiries being received throughout the year
  2. Negotiating with Yellow Pages on your behalf so you pay the lowest amount possible for advertising with them
  3. Reviewing your current Yellow Pages advertising and making a recommendation to either make changes to your current advert or stop advertising with Yellow Pages completely
  4. Offering you suggestions on how best the money you spend with Yellow Pages could be used

For further information on how The Marketing Buzz can help you increase your profits by using Yellow Pages advertising or indeed any aspect of marketing, contact us now and let us help you grow your business.

The Marketing Buzz………………..Helping You Grow Your Business