Put very simply, direct mail is anything you put in the post to people or businesses. And the great thing about direct mail is that it gets information about your company directly (as the name suggests) in front of the person or company you want.

And whilst the modern business world is changing and the internet is becoming more prominent as a way in which to promote and transact business, direct mail can and indeed still does work. And direct mail done well can have the most amazing results.

When people think about direct mail they often ask the question regarding what response rate should they expect. They also think direct mail doesn’t work as the majority of it gets thrown away.

In response to this and as with any marketing all that matters is IS IT PROFITABLE? If only 1% of people reply but it makes money then it works. If 5% of people reply and it doesn’t make money then it doesn’t work.

The truth is there is no magic % you should be looking at when it comes to response rates as the only things that matters are:

1. How much did the direct mail campaign cost you?
2. How much business did you get as a result of the direct mail campaign?
3. And number 3 (and the most important thing) – How much money did you make?

With direct mail and all types of marketing the bottom line is “IS IT PROFITABLE?” and our job at The Marketing Buzz is to always keep this in mind. We can help you produce direct mail that makes you money, time and time again. From sales letters and leaflets to postcards and brochures, we will work with you so your direct mail ends up in front of the decision makers and so you use direct mail to make you money and help grow your business.

For further information on how The Marketing Buzz can help you increase your profits by using direct mail or indeed any aspect of marketing, contact us now and let us help you grow your business.

The Marketing Buzz………………..Helping You Grow Your Business